ROLE         Identity, logo design

ABOUT           Since 2016, Komplex Kulturmagazin is a much-loved bi-annual independent magazine packed with unique stories, essays, interviews, illustrations and photos that engage with Innsbruck‘s creative scene. They wanted a new marque that feels like it was as unique as their audience.

 

WORK            The eccentricity of their new bespoke wordmark is counterbalanced through the functional introduction of Google’s sans serif Mulish by Vernon Adams. Together, the pairing creates a striking tension — Mulish’s neutrality highlights the character and humour of the wordmark’s quirks.